Ultimately, we want to provide a perfect experience -- one devoid of flaws and full of delight. This is where experience design and professional magic have much in common, as our desire for perfection is behind what's driving us.

What you may not realize, however, is professional magic has a hundred year jump on experience design. That field's drive for perfection started before the time of Houdini, in the late 1800s. The methods, philosophies, and culture behind their drive has gone through many years of refinement and maturation. There's a lot that today's experience designers can learn from how professional magicians approach their craft.

In this one-of-a-kind presentation, Jared Spool (who studies design) and Reed Spool (who studies and practices professional magic) will discuss the similarities of these two fields and their drive for perfection.

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