This spot was shot entirely on a Phantom camera. Some of the challenges we faced on set were capturing the bullet at a reasonable shutter speed and practical resolution, not blowing the apple to smithereens, coordinating Sonic for a convincing performance (it's really hard to see when inside the suit), and of course my favorite of all, the deadline.

To composite this I utilized multiple takes of the apple being struck and exploding as well as multiple takes of Sonic acquiring his favorite fruit. As it turns out, apple-grabbing accuracy is terribly challenging with enormous cartoon glove hands. Elements from the bullet plates were also integrated into the final comp. Josh Hayward designed the awesome intro graphics sequence.

Made @ Digital Kitchen

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