They are much easier to put on and get comfortable(In this video I'm just demonstrating the elasticity of the laces, not adjusting them). With the other laces you have to get the tightness just right which takes a while to get a feel for but these take very little adjusting. They hold your foot down nicely. We have been testing them for a while and they are awesome! We also have been doing a much shorter tying system with these(more on that later).
Also, the sole in this video is a new soling material made out of 100% recycled california tires, with a suede footbed, called The Recyclado.