What can college students do to distinguish themselves in the job search process? The key is 'personal branding'. Part 3 of 3 of "The Business of Selling YOU" presented at the University of North Texas. Contact Westfall and Associates at 214.205.4662 or on the web at westfallonline.com

Chris Westfall is the professional development coach at Texas Christian University and an instructor for MBAs at SMU. He speaks at corporate events and at universities across the country.

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