Last week we examined Black Friday online sales, and how social networks
have become popular platforms to promote online and in-store deals.
This week we did a quick round-up, to report several consumer trends that happened on Black Friday and Cyber Monday. The long weekend brought double-digit increases in online sales over last year's analytics.
Last week we mentioned the early incentives many retailers offered consumers, primarily through the Facebook platform. In addition, many brands continued to roll-out holiday deals after Cyber Monday. Black Friday has become Black November, and some companies like Verizon, or Macy's, even offer holiday promotions throughout December.
Another recent trend has been the utilization of promoted tweets on Twitter and heavy use of hashtags. QVC has a sponsored tweet with the word "holiday," and Starbucks either bought the hashtag #share for the season or they are using it heavily. They do have a sponsored tweet with #share.
Emerging Media partner Kendall Morris analyzes the latest in several consumer trends that reflect the importance of a strong social media strategy to attract buyers. She also discusses brands like Target and Verizon, who were early adopters of promoted tweets on Twitters, and the influence their entry has in the retail landscape.
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