Building Character - In this spot I directed for Craftsman, we were challenged by Y&R Chicago was to build a NASCAR crew chief out of actual Craftsman tools. Andrew Orloff and I worked with an illustrator and over 100 tools to build this out. In the end we were able to create an original character with an attitude. The Commercial was shot by Madmen DP Chris Manley.
Craftsman made T-Shirts and Toys!
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