When local advertising guru TDA decided to completely rewrite the rules of the Memorex brand, they came to Spillt to bring their genius ideas to life. These spots were created to be displayed in both Boston and San Francisco subway stations. TDA’s progressive brand design combined with a simple, yet intricate animation style proved to be the perfect mix to create bold and energetic spots.

Credits:
Client: TDA

Design/Art Direction: TDA

Art/Animation Direction: Chris Sayres

Asst. Animation: Brian Long
Executive Producer: Kim Peterson