We all know where Conan is now. However, before his premiere on TBS, the network asked SPILLT to create an iconic :10 sec broadcast teaser to help promote Conan’s new home on TBS. These simple motion tests were designed to capture the essence of Conan’s personality while promoting his upcoming show. SPILLT chose to use Conan’s hair as the most iconic image of his personality. Although our spots were not ultimately used, the design helped influence the current logo and brand currently seen on TBS.

Credits:
Client: TBS
Producer: Kate Allen (TBS)

Design/Animation: Chris Sayres and Ryan Bramwell
Audio: Evan Pollack (Blorp Corp)
Executive Producer: Kim Peterson