Directed by Valente Bosch from Trike Films.

When 9/11 struck, I was in my office edtitng something. I got a call from an Agency Creative and he told me to watch the event on TV. Neither to say, our work came to a complete stanstill. The next day I had a script from my creative friend and we moved swiftly.

We litteraly shot this spot during that week. I did live plates of milk pouring and created the 3D heart in post. There was lots of plate cleaning to be done, cause milk does SPATTER.

The MESSAGE is clear...

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