Pfizer: Social Media Playbook: Practical Guidance for Colleagues, presented by Kate Bird

In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how they are communicating via social media with a well-developed and practical social media policy.

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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org