Innovative concept of a video commercial done as a comic book paradigm, as it represents another paper media going digital. It creates surrealistic setting, a make-believe world where anything is possible. Fantasy works because audiences have been conditioned to accept it since early childhood.
Fantasy can appeal to almost anyone because of its charm or warmth. Character's attitude - a wish to change and improve life and the success of it - instills into the minds and hearts of audience. It creates an intimate relationship in a way that elevates the significance of the brand in that viewer's life.
A strong visual impact is empowering viewers to think about their own sense of worth, their capacity and ability of decision making. Choosing to go paperless, makes a positive impact on the environment and simplifies and improves their own lives and likely of the generations to come.
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