In his BlogWell case study, "Using Social Media "Reporters" to Energize a Corporate Event," Senior Director of Social Media Marketing, Brian Ellefritz, explains how SAP used social media to bring their event to a much broader audience.

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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org