Back in the day, folks heard about shows in primarily three ways: an announcement on your local radio station, posters and flyers hung around town and word of mouth. Today, concert promoters and bands use email blasts, Twitter, Facebook and more to get people in the door. On the fan side, technology makes it simple to create custom alerts, search for cheap tickets, and even “demand” a band come play in your town. Clearly, this beats yesterday’s scattershot promotional efforts, and experts predict further synergies in the near future. What new strategies are helping promoters fill the house? What tools are bands using to promote their own gigs, or route their tours through known fan hotspots? And how are concertgoers benefiting from this data mashup? Our panel will consider these questions and more.

Ian Hogarth, Co-founder and CEO, Songkick
Justin Karr, Director of Technology Programs, Fractured Atlas
Svetlana Legetic, Editor/Founder, Brightestyoungthings.com
Donna Westmoreland, C.O.O. I.M.P./9:30 Club
Brenden Mulligan, Vice President of Strategic Development, Sonicbids (moderator)

This panel was recorded on October 4, 2010 in Washington, DC at Georgetown University during FMC's 10th annual Policy Summit.

Event Website: futureofmusic.org/events/future-music-policy-summit-2010