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Cool motion graphics piece we've been working on for a national anti-smoking campaign. Forward the video on or visit the website at thecigaretteisdead.com.



Credits:
Adam Espinoza ( adamespinoza.com ) - Motion + Design
Christophe Eagleton - Sound Design
FL2 ( fl-2.com ) - Creative Direction + Interactive
Cactus - Copy

Credits

714 Likes

  • Wii Yatani 1 year ago
    wow, great stuff!
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  • DVS Shoe Company plus 1 year ago
    Beautiful work!
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  • kate 1 year ago
    great execution...u really hit the nail on the...
    (sorry- no pun intended;)
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  • Steffen Sæther-Larsen 11 months ago
    really like this infomercial style.good work and statement.
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  • MUSCLEBEAVER 9 months ago
    great animation!
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  • Alfons Venger 9 months ago
    you guys kick ass!!!
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  • Will Mayer plus 9 months ago
    amazing
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  • Morris 9 months ago
    very interesting and seamlessly done~
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  • Pablo Navarro 9 months ago
    hey thats very very good :D
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  • Dave Trevino 9 months ago
    flows very well. Well done!
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  • Underground Planet plus 9 months ago
    The vid was great, the message, well that's another story. Another excuse to take away our freedoms. Kinda sad really.
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  • Marcus McQueen 9 months ago
    Wow that was amazing, what programs did you use to create this entire project?
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  • timbO444 plus 9 months ago
    Very nice motion design.
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  • Pete Aleman 9 months ago
    nice, cool use of sound.
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  • Old Clown 9 months ago
    If I hadn't quit smoking already, I'd quit again.
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  • Matthew Wormald 9 months ago
    Very, very, very, very well done. Very.
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  • Breezy 9 months ago
    wow that was very well done. Go anti-smoking!
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  • Luke Pygman 9 months ago
    Really great work! Very well done...
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  • misha korea 9 months ago
    Good piece with a sinister atmosphere built by the music and the aggressive (fascist) colors. If you I may ask, how long did it take the team to bring this piece this far?
    Finally, I'm lacking purposeful pauses that let some of the strong textual statements sink in. Right now, things drive on at too much of a breakneck speed for me right now.
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  • Avi Kovacevich 9 months ago
    great video, useless activism. people have the right to choose whether or not they want to smoke a fucking cigarette. they are harming themselves, not you. as long as they have the decency to not smoke around non-smokers that don't want to inhale second hand, they are doing no wrong. maybe your campaign should be focused towards the decency of smokers, rather than advocating an end to smoking.
  • Avi Kovacevich 8 months ago
    The thing is, there are plenty of other things people do to pollute the air and that are carcinogenic aside from smoke. If you drive a car, you are guilty.

    As the video mentions, there are new clean air laws sweeping nations. This is the only measure that should be taken. Cigarettes shouldn't be abolished unless EVERYTHING that releases potentially dangerous chemicals into our "clean air" is also abolished.
  • DarbySS 8 months ago
    Your solution is very similar to oversimplification, a logical fallacy, but not quite. I agree that everything that releases potentially dangerous chemicals should be stopped. However, things must be done by process and progression. And the goal to eliminate the various sources that produce toxic chemicals will not happen overnight. Besides, if smokers were only harming themselves, why the many deaths of second hand smoke? So ease up and come to your senses about this. The automobile problem is being resolved as well. Alternative fuel sources are expanding and cars with less carbon emissions are being produced. If you want to smoke fine. But, realize that unless you are smoking in an air tight room you are probably exposing someone to second hand smoke. And if someone else were to enter that room afterwards, they would still inhale the toxic chemicals that stick to walls and furniture.
  • Avi Kovacevich 8 months ago
    Do you eat meat?
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  • Edgar Loehr plus 9 months ago
    very good work!
    I quit smoking 3 month ago and now I fell much better and save my health and money.
    But I needed 19 years of smoking to think clear about cigarets and the killing results of it...

    Good luck for your campaign!!!
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  • Aswin Maulana 9 months ago
    great stuff!!! very effective i guess and straight to the point.
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  • Daniel Brandão 9 months ago
    Wonderful type motion!
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  • Celeste Elias 9 months ago
    When NYC went smoke free I quit 3 days later and have been smoke free since. I like the way this video says that cigarettes are dead,over,done.It's not "cool" to smoke anymore.How people can continue in the year 2009,I'll never understand.
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  • Stojan Dimitrovski 9 months ago
    Wow. Amazing!
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  • Richard Canfield 9 months ago
    This is powerful imagery, great emphasis on the dead part. That really puts things into perspective.

    Also great technical work on the motion graphics.
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  • Collin VanDyck plus 9 months ago
    Very nicely done.
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  • Nina Henry 9 months ago
    awesome :) yay!
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  • Eric Johns 9 months ago
    Really cool. I watched this on a computer without speakers though, so I'll have to wait 'til I get home to enjoy it fully.
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  • Fábio Gomes 9 months ago
    awesome :)
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  • malcolm man 9 months ago
    Really solid work mate.

    Looks great.
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  • Chelsey Homan 9 months ago
    Love it.
    I've been seeing a good amount of this kind of thing where text is the main graphic and it kind of moves around itself and morphs into the next word.

    The Red White and Black reminds me of some kind of Stalinistic style work, which I'm actually a fan of. Very strong, but simple and effective.
  • FL2 Interactive 9 months ago
    "art of rebellion" was our creative intent for sure.
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  • peter 9 months ago
    im 100% supportive for this. wish they would make hungary smokefree.
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  • Glenn Weatherson plus 9 months ago
    Powerful.
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  • luma beamerz 9 months ago
    Fantastic work!
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  • Thea 9 months ago
    Very cool! It's just too bad it moves so quickly that the words are hard to read...but other than that, very powerful!
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  • Adam Schoales 9 months ago
    I really liked it, but some bits seemed a bit too busy for me, the backgrounds were a little distracting at points. Otherwise really nice. Love the use of red.
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  • Andy Sapp plus 9 months ago
    I really love this piece. The stencil treatment lends itself well to the color palette. You can never go wrong with black, white, and red. The positive message is an added bonus to this piece.

    Great work!
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  • DJ Krypton plus 9 months ago
    Amazing work! great!
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  • Very nice! :-d
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  • pauljeremiah plus 9 months ago
    really great. amazing energy in the editing.
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  • jungyounglee 9 months ago
    Wow, the harmony between typography, colors and sound are great.....
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  • Eddy Piasentin 9 months ago
    Nicely done. Great pacing and great use of colour and type. Can you comment on what you used to produce this? I've been exploring examples of this kind of motion graphic work for a couple of corporate video projects I have scheduled for this year and would love to see if it's possible to pull off.
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  • Trynemjoel 9 months ago
    If it's dead, how do we come in? Are we going to bring it back to life or something?
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  • Jay Johnson 9 months ago
    Bad Ass!
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  • L8RB4 Design 9 months ago
    dont forget Portland, or
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  • Nikio 9 months ago
    Great!
    Nextime include Slovenia with one of the most restrictive laws in Europe ;)
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  • ステビア 9 months ago
    nice work. To bad i smoke and love it... Anyway well done
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  • Dphoenix1980 9 months ago
    Thank you for smoking this video! M.O.D Squad.
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  • Paul Tamayo 9 months ago
    absolutely amazing. great work.
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  • Danny Miller plus 9 months ago
    nice kinetic typography. its refreshing to see something a bit different in a crowded genre.
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  • fahrulazmi 9 months ago
    awesome!
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  • kiefer passey 9 months ago
    woah steeeze editing
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  • Andrew Stride 9 months ago
    bit fast at the beginning but awesome anyways
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  • Marco Colli 9 months ago
    Amazing video!
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  • Copenhagen 9 months ago
    Very nice well done....
    Any information on tools/prog. used to produce the piece

    thx.
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  • Mathias Theissen 9 months ago
    Neat! (reminds a little of "what barry says"...)
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  • brutal !!
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  • TheDKer 9 months ago
    That is win!
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  • Matt & Jonathan 9 months ago
    "This is where you come in"

    ... Because it's not really dead?
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  • Ric Miskimmon plus 9 months ago
    That's one very slick, succinct and powerful minute of motion graphics - bravo
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  • Ben Smithett 9 months ago
    this is great!!
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  • cool graffixx, but they won't help me concquer this terrible affliction which is smoking.
    i'm just kidding, i love smoking. those little soldiers help you a lot oon those lingering endless nights of rendering.
  • Jonathan Roulston plus 9 months ago
    Cigarette's helped on the making of this video! Haha.
  • FL2 Interactive 9 months ago
    They most definitely did. Thanks for the love.
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  • Halo TV 9 months ago
    LOVE the motion graphics! Very effective and powerful piece.
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  • Roman Kilgus 9 months ago
    Awesome! I wish it was dead here in Germany, too. :(
    At the beginning, I wasn't able to read anything, the text changed so fast...
    but later, it was just right. :)
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  • Narrow 9 months ago
    Powerful...
    I smoke...
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  • FL2 Interactive 9 months ago
    Thanks for the love.
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  • Reagan Rose 8 months ago
    Great animation, great message. I loved the flip-flop at the end between Dead/Politically/Dead/etc...

    But I do have to agree with misha korea in saying that the pace seemed a little rushed. I think you lose some of the impact if there isn't pace variations and "purposeful pauses" as misha referred to them.

    Otherwise, it was an outstanding piece that you guys should be very proud of! Can't wait to see more.
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  • Harry Joaquin 8 months ago
    going for a smoke...
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  • willie 8 months ago
    pretty awesome
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  • Michael 8 months ago
    g
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  • Enver 8 months ago
    очень круто! Афтер Эффектс форевер)
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  • andy 8 months ago
    nice flash go to the free smoking...
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  • Kyle Hudgins 8 months ago
    YES. We need more powerful informative typographies. I wish you luck with the campaign.
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  • William Ronholm 8 months ago
    I loved this!
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  • Mathias Tegtmeier 8 months ago
    Really good but some of it was a bit to fast to read. I also think the animation could have been improved with some sound effects and the music is also a bit too strange.
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  • Ruben Muller 8 months ago
    Love it <3
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  • Siddiq Khan 8 months ago
    wow!
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  • Jorge Melo 8 months ago
    Excellent graphics dear graphic colleague!!!!
    I just strated using motion myself about a week ago.
    Good inspiration.
    ¡Muy bueno!
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  • Aline Deptulsky 8 months ago
    lindoooooooooooooooooooooo!!!!!!!!!!
    parabens!!!!
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  • David Arthur 8 months ago
    awesome animation. powerful statement. my only complaint is that some parts go too fast. but i guess they have to to fit into one minute. very well done.
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  • Mark Ragunton 8 months ago
    this is really an awesome animation, sort of went really fast paced, but that's okay.
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  • Henry 8 months ago
    Looked great....but seemed to go by a tad too quick for me. Maybe I'm just tired right now.....but at certain moments I was just keeping up with the words and not having a chance to consider it's meaning. About half way through I got frustrated and stopped reading.
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  • Keyframe Media 8 months ago
    How much did It cost?
    How many lives have you saved!

    Thanks for your time.
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  • Guillermo Alvite 8 months ago
    Very cool.
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  • Gavin Veasey 8 months ago
    No one should use the power of the State to impose your beliefs on someone else. If you want to change the way people feel about something go do it with out the State. You have major blow back if you do.
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  • miziodel 8 months ago
    really unique...
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