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Cool motion graphics piece we've been working on for a national anti-smoking campaign. Forward the video on or visit the website at thecigaretteisdead.com.



Credits:
Adam Espinoza ( adamespinoza.com ) - Motion + Design
Christophe Eagleton - Sound Design
FL2 ( fl-2.com ) - Creative Direction + Interactive
Cactus - Copy

Credits

Likes

  • Wii Yatani plus 3 years ago
    wow, great stuff!
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  • DVS Shoe Company 3 years ago
    Beautiful work!
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  • kateopolis 3 years ago
    great execution...u really hit the nail on the...
    (sorry- no pun intended;)
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  • MUSCLEBEAVER plus 3 years ago
    great animation!
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  • Alfons Venger 3 years ago
    you guys kick ass!!!
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  • amazing
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  • Morris 3 years ago
    very interesting and seamlessly done~
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  • hey thats very very good :D
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  • Dave Trevino 3 years ago
    flows very well. Well done!
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  • Underground Planet plus 3 years ago
    The vid was great, the message, well that's another story. Another excuse to take away our freedoms. Kinda sad really.
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  • Marcus McQueen 3 years ago
    Wow that was amazing, what programs did you use to create this entire project?
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  • Tim Pethel plus 3 years ago
    Very nice motion design.
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  • Pete Aleman 3 years ago
    nice, cool use of sound.
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  • Old Clown 3 years ago
    If I hadn't quit smoking already, I'd quit again.
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  • Matthew Wormald 3 years ago
    Very, very, very, very well done. Very.
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  • Breezy Granzow 3 years ago
    wow that was very well done. Go anti-smoking!
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  • Luke Pygman 3 years ago
    Really great work! Very well done...
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  • Mishavideo 3 years ago
    Good piece with a sinister atmosphere built by the music and the aggressive (fascist) colors. If you I may ask, how long did it take the team to bring this piece this far?
    Finally, I'm lacking purposeful pauses that let some of the strong textual statements sink in. Right now, things drive on at too much of a breakneck speed for me right now.
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  • Avi Kovacevich 3 years ago
    great video, useless activism. people have the right to choose whether or not they want to smoke a fucking cigarette. they are harming themselves, not you. as long as they have the decency to not smoke around non-smokers that don't want to inhale second hand, they are doing no wrong. maybe your campaign should be focused towards the decency of smokers, rather than advocating an end to smoking.
  • Avi Kovacevich 2 years ago
    The thing is, there are plenty of other things people do to pollute the air and that are carcinogenic aside from smoke. If you drive a car, you are guilty.

    As the video mentions, there are new clean air laws sweeping nations. This is the only measure that should be taken. Cigarettes shouldn't be abolished unless EVERYTHING that releases potentially dangerous chemicals into our "clean air" is also abolished.
  • DarbySS 2 years ago
    Your solution is very similar to oversimplification, a logical fallacy, but not quite. I agree that everything that releases potentially dangerous chemicals should be stopped. However, things must be done by process and progression. And the goal to eliminate the various sources that produce toxic chemicals will not happen overnight. Besides, if smokers were only harming themselves, why the many deaths of second hand smoke? So ease up and come to your senses about this. The automobile problem is being resolved as well. Alternative fuel sources are expanding and cars with less carbon emissions are being produced. If you want to smoke fine. But, realize that unless you are smoking in an air tight room you are probably exposing someone to second hand smoke. And if someone else were to enter that room afterwards, they would still inhale the toxic chemicals that stick to walls and furniture.
  • Avi Kovacevich 2 years ago
    Do you eat meat?
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  • Aswin Maulana 3 years ago
    great stuff!!! very effective i guess and straight to the point.
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  • Daniel Brandão 3 years ago
    Wonderful type motion!
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  • Celeste Elias 3 years ago
    When NYC went smoke free I quit 3 days later and have been smoke free since. I like the way this video says that cigarettes are dead,over,done.It's not "cool" to smoke anymore.How people can continue in the year 2009,I'll never understand.
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  • Native Creation 3 years ago
    This is powerful imagery, great emphasis on the dead part. That really puts things into perspective.

    Also great technical work on the motion graphics.
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  • Collin VanDyck 3 years ago
    Very nicely done.
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  • Nina Henry 3 years ago
    awesome :) yay!
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  • Fábio Gomes 3 years ago
    awesome :)
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  • malcolm man plus 3 years ago
    Really solid work mate.

    Looks great.
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  • Chelsey Homan 3 years ago
    Love it.
    I've been seeing a good amount of this kind of thing where text is the main graphic and it kind of moves around itself and morphs into the next word.

    The Red White and Black reminds me of some kind of Stalinistic style work, which I'm actually a fan of. Very strong, but simple and effective.
  • FL2 Interactive 2 years ago
    "art of rebellion" was our creative intent for sure.
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  • peter 3 years ago
    im 100% supportive for this. wish they would make hungary smokefree.
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  • Glenn Weatherson 3 years ago
    Powerful.
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  • luma beamerz 3 years ago
    Fantastic work!
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  • Thea 3 years ago
    Very cool! It's just too bad it moves so quickly that the words are hard to read...but other than that, very powerful!
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  • Adam Schoales 3 years ago
    I really liked it, but some bits seemed a bit too busy for me, the backgrounds were a little distracting at points. Otherwise really nice. Love the use of red.
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  • Andy Sapp plus 3 years ago
    I really love this piece. The stencil treatment lends itself well to the color palette. You can never go wrong with black, white, and red. The positive message is an added bonus to this piece.

    Great work!
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  • DJ Krypton plus 3 years ago
    Amazing work! great!
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  • Very nice! :-d
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  • pauljeremiah plus 3 years ago
    really great. amazing energy in the editing.
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  • jungyounglee 3 years ago
    Wow, the harmony between typography, colors and sound are great.....
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  • Eddy Piasentin 3 years ago
    Nicely done. Great pacing and great use of colour and type. Can you comment on what you used to produce this? I've been exploring examples of this kind of motion graphic work for a couple of corporate video projects I have scheduled for this year and would love to see if it's possible to pull off.
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  • Trynemjoel 3 years ago
    If it's dead, how do we come in? Are we going to bring it back to life or something?
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  • Jay Johnson 3 years ago
    Bad Ass!
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  • Paul Lynch 3 years ago
    dont forget Portland, or
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  • Nikio 3 years ago
    Great!
    Nextime include Slovenia with one of the most restrictive laws in Europe ;)
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  • 2046 3 years ago
    nice work. To bad i smoke and love it... Anyway well done
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  • Martin 3 years ago
    Thank you for smoking this video! M.O.D Squad.
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  • Paul Tamayo plus 2 years ago
    absolutely amazing. great work.
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  • Studio Say So plus 2 years ago
    nice kinetic typography. its refreshing to see something a bit different in a crowded genre.
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  • fahrulazmi 2 years ago
    awesome!
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  • kiefer passey 2 years ago
    woah steeeze editing
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  • Andrew Stride 2 years ago
    bit fast at the beginning but awesome anyways
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  • Marco Colli 2 years ago
    Amazing video!
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  • Copenhagen 2 years ago
    Very nice well done....
    Any information on tools/prog. used to produce the piece

    thx.
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  • Mathias Theissen 2 years ago
    Neat! (reminds a little of "what barry says"...)
  • Max Hattler plus 1 year ago
    a lot, rather...
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  • brutal !!
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  • TheDKer 2 years ago
    That is win!
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  • Matt & Jonathan 2 years ago
    "This is where you come in"

    ... Because it's not really dead?
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  • Ric Miskimmon 2 years ago
    That's one very slick, succinct and powerful minute of motion graphics - bravo
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  • Ben Smithett 2 years ago
    this is great!!
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  • cool graffixx, but they won't help me concquer this terrible affliction which is smoking.
    i'm just kidding, i love smoking. those little soldiers help you a lot oon those lingering endless nights of rendering.
  • Jonathan Roulston 2 years ago
    Cigarette's helped on the making of this video! Haha.
  • FL2 Interactive 2 years ago
    They most definitely did. Thanks for the love.
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  • Halo TV 2 years ago
    LOVE the motion graphics! Very effective and powerful piece.
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  • Roman Kilgus 2 years ago
    Awesome! I wish it was dead here in Germany, too. :(
    At the beginning, I wasn't able to read anything, the text changed so fast...
    but later, it was just right. :)
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  • Narrow 2 years ago
    Powerful...
    I smoke...
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  • FL2 Interactive 2 years ago
    Thanks for the love.
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  • Reagan Rose 2 years ago
    Great animation, great message. I loved the flip-flop at the end between Dead/Politically/Dead/etc...

    But I do have to agree with misha korea in saying that the pace seemed a little rushed. I think you lose some of the impact if there isn't pace variations and "purposeful pauses" as misha referred to them.

    Otherwise, it was an outstanding piece that you guys should be very proud of! Can't wait to see more.
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  • Harry Joaquin 2 years ago
    going for a smoke...
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  • willie 2 years ago
    pretty awesome
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  • Michael 2 years ago
    g
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  • Enver 2 years ago
    очень круто! Афтер Эффектс форевер)
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  • andy 2 years ago
    nice flash go to the free smoking...
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  • Kyle Hudgins 2 years ago
    YES. We need more powerful informative typographies. I wish you luck with the campaign.
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  • William Ronholm 2 years ago
    I loved this!
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  • Mathias Tegtmeier 2 years ago
    Really good but some of it was a bit to fast to read. I also think the animation could have been improved with some sound effects and the music is also a bit too strange.
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  • Jorge Melo 2 years ago
    Excellent graphics dear graphic colleague!!!!
    I just strated using motion myself about a week ago.
    Good inspiration.
    ¡Muy bueno!
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  • Aline Deptulsky 2 years ago
    lindoooooooooooooooooooooo!!!!!!!!!!
    parabens!!!!
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  • David Arthur 2 years ago
    awesome animation. powerful statement. my only complaint is that some parts go too fast. but i guess they have to to fit into one minute. very well done.
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  • Henry 2 years ago
    Looked great....but seemed to go by a tad too quick for me. Maybe I'm just tired right now.....but at certain moments I was just keeping up with the words and not having a chance to consider it's meaning. About half way through I got frustrated and stopped reading.
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  • Keyframe Media 2 years ago
    How much did It cost?
    How many lives have you saved!

    Thanks for your time.
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  • Guillermo Alvite 2 years ago
    Very cool.
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  • Gavin Veasey 2 years ago
    No one should use the power of the State to impose your beliefs on someone else. If you want to change the way people feel about something go do it with out the State. You have major blow back if you do.
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  • miziodel 2 years ago
    really unique...
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  • Great piece, but the US was far from first to start these laws against smoking. They are following, not leading.
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  • Fredrik Ekelund 2 years ago
    beautiful, cool and really makes me not want to smoke.
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  • Great video. Made me wanna smoke again.
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  • makemassair 2 years ago
    You have nailed this! Awesome. Great type, message, colour, look and animation.
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  • Teo Karakatsanis 1 year ago
    good work
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  • jamal ahmad 1 year ago
    feel like having one now
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  • Creative Minds 1 year ago
    This is AWESOME!!! Great work!
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  • satyam patel 1 year ago
    Awesome work, was little bit fast 4 me, but overall really fantastic piece of animation, seems u have done lots of research and hard work. keep it up!!
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  • S_E_R 1 year ago
    nice type
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  • Trey Cook 1 year ago
    Me likey! Great message too!
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  • Tölgyesi Diána 1 year ago
    Really great vid dude!
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  • SEOdesign 1 year ago
    Supernice!
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  • EUOSHA 6 months ago
    Great work. I recommend this video too : minu.me/-napo - it's about tobacco smoke at work.
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