The sides are divided when it comes SEO vs PPC. In one corner, you have the long-term giving power and higher total clicks associated with organic optimization. In the other corner, you have the control and trackability that comes with PPC advertising.

Which do you use? Why not both? Under budget constraints, it's important for dealers to make the right choice, but as budgets open up and allow for more focus on search marketing, dealers are starting to focus on both. Having the right strategy will allow car dealers to make the most out of their marketing spend and achieve the highest possible return on investment.

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