Rockit Science Agency developed public relations and viral campaign strategies and tactics to support the Louisiana Hot Sauce and Cajun Injector brand’s efforts to target college football fans in Georgia, Florida, Texas and Louisiana.
Fans were asked to submit their own unique video on why they are the ultimate tailgater. The Agency developed a viral video campaign for each market which communicated the call-to-action to enter the 2009 season football tailgate sweepstakes.
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