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Stephen Clark is an anchorman at Channel 7 in Detroit. But if you think you know how TV news is being gathered, think again. Stephen has initiated a novel audience interactive program - The Backchannel - using Twitter to communicate with his audience as he's putting together stories and during the newscasts themselves. The Backchannel is an innovative feedback loop that might just change television news. And it has applications for News/Talk radio stations, as well as for personalities and teams who are bold enough to give the audience a seat at the table. Stephen joins the Summit to discuss how the Backchannel works and how it can remake radio.

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  • Dean P. Simmer 1 year ago
    Thanks for your great work Stephen!
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  • Mira Uncut 1 year ago
    the backchannel is awesomeness
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  • Anne-Marie Withenshaw plus 7 months ago
    Very cool! My PD just fwrded our whoe station's on-air team your video. Props!
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00:09:33
  • 720x400, 63.5MB
  • Uploaded Fri December 10, 2010
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