"Buy local" is a powerful econonomic strategy that is creating jobs, forging vibrant communities and revitalizing Main Streets throughout the country. In this session, Leslie Schaller and Natalie Woodroofe discuss how the food and farm businesses they have worked with have built successful brands through local channels and economies, which include farmers markets, food festivals, agric-tourism and market partnerships with retailers.

Leslie Schaller is the Director of Programs at the Appalachian Center for Economic Networks (ACEnet) in Athens, Ohio. Natalie Woodroofe is the Communications Manager for the Athens County Convention and Visitors Bureau.