This video was taped November 9th at Zipper Hall, downtown Los Angeles.

Becoming a Linchpin: Realities of the New Economy
Seth Godin, bestselling author and entrepreneur

SETH GODIN is the bestselling author of twelve books that have been translated into more than thirty languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

His latest book is LINCHPIN: Are You Indispensable?

LISA NAPOLI is a journalist and author. Over her 25 year career in media, Napoli has worked for the New York Times, MSNBC, CNN, and the public radio show Marketplace. She is author of the upcoming book, RADIO SHANGRI-LA: What I Learned in Bhutan, the Happiest Kingdom on Earth (Crown, Feb 2011).

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