In 2010 MTV WEEK encompassed a series of events across 4 days ranging from 50,000+ people outdoor concerts to VIP lounge parties, indoor private concerts and club parties, celebrating Madrid’s hosting of the MTV Europe Music Awards.
MTV approached us to art direct, design, and animate as well as develop part of the concept for this year’s MTV WEEK broadcast, outdoor and print campaign.
With over 50 deliverables, this campaign was featured across a broad range of media and had some of Madrid’s hottest spots displaying our work throughout October and November.
This is the graphics package developed for the live international broadcast of the concert.
Art direction, Design, Animation & Motion design concept
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