See how radio is transforming audience measurement from paper diaries to portable people meters - electronically.

Say goodbye to the old pen-and-paper method of radio ratings -- a major shakeup is in the works. Arbitron is set to release a new electronic rating system: the portable people meter, or PPM, and it's going to change the way you think about radio. Phoenix will be one of the top markets to partake in this new process in 2009 -- and before it does, you need to know how this new measurement device works. In this Webinar, we'll explain the benefits of this new technology and discuss what it means for audience estimates, radio usage and your media buys.