How many people can fit inside the new MINI Countryman?
In public spaces across the UK members of the public were invited to record a short video of themselves in a specially constructed green-screen. Using the latest interactive digital installation technology, this was edited on-the-fly and displayed on video screens integrated into the windows of the MINI Countryman, as if they were squeezed inside, looking out from within.
Participants could then watch themselves “pressed against the windows” and share their video with their friends using Facebook enabled touch-screens.
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