MTV 'Organic' Idents - Umeric on Vimeo

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1. MTV 'Organic' Idents - Umeric

by Umeric

1 year ago

Director: Ash Bolland
Cinematographer: Jac Fitzgerald
Producer: Von Dekker
Audio: Simon Pyke/ freefarm.co.uk
Visual FX: umeric.com
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MTV commissioned us to direct 12 channel Idents and the print materials for the rebranding of MTV Australia.

Four abstract designs where developed to reinterpret the MTV logo based around the themes Aggressive, Calm, Lively and Organic.

Individual MTV logo animations where then integrated into a range of infamous locations to the MTV audience, that were shot throughout Australia.
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Credits

338 Likes

Paul Zadie
4 days ago
ARTone[z]
5 days ago
Renzo Reyes
6 days ago
Showreelarchive.com
10 days ago
Curtis Steckel
14 days ago
Dominik Stec
14 days ago
menzkie
21 days ago
gegenlicht
21 days ago
goaj
21 days ago
Jeremy Bank
22 days ago
See all 338 likes

Tags

Les Kleuver 1 year ago

Great clips! hope to see them on dutch MTV soon :)
Did any of the idents where the backgrounds change survive?
versa 1 year ago

Guys! Perfect!
Bill T. 1 year ago

Terrific! Are those higher-demnsional intersections into 3D space?
Chris Morgan 1 year ago

i like them! you should put the "transformer like" ident with the graffiti background
pitch-visualive 1 year ago

i love i love
Alphabang Productions 1 year ago

The visuals are really nice!!!

Great choice for working with Free Farm I really like their work a lot. They have a great balance between just abstract electronics sounds while still finding space to make it sound musical and almost funky(well I think it has some funk.)

PROPS!!!!
Alphabang Productions 1 year ago

No. I have just been on his site. Thanks for the link Ill check it out!
Sooz 1 year ago

Insane I love it your work is beautiful!
George Coltart 1 year ago

stunning
Warren 1 year ago

Beautiful work.

May I ask what Camera was used?
Andres 1 year ago

wow!! this is amazing. impresive work!
Osvaldo Uribe™ 1 year ago

that is the best than i ever seen!

is great!

what kind of software you used?
!f works 1 year ago

wow~~ it's awesome!
i love it a cloth.

What did you do?
I wonder workflow. :)
kate 1 year ago

so fresh!
Paul Ducco 1 year ago

delicious work as always Ash. What sort of timing and crew did you work with on this?

Cheers,

Paul
J.Corte 9 months ago

This work is beautiful! May i ask you what type of software you used? Whas it blender or cinema4d? I hope i'm not being to forward by asking these type of questions?!

ones again LOVE IT!
_vs 8 months ago

awesome!
Piotr Kabat 8 months ago

I love how it's integrated with the enviroment, perfect!
Ryan Otake 8 months ago

Great work! Did you use any rendering engine like Vray?
Alex Janke 8 months ago

Great work! Like it.
Vegar Dueland 5 months ago

whaaaat? i'm stunned! so awesome!!
JuanDeco 2 months ago

Amazing!
DiscoOone 1 month ago

I love your style, man!
Showreelarchive.com 10 days ago

Great idents wonderfull stuff, this video got featured on the showreelarchive.com