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They're testing a new advertising system in NYC. This one is for Pepsi.

Hey, I'm thirsty!!

Credits

20 Likes

Tags

  • codesarah 3 years ago
    I don't really get what it is. Is it supposed to look like a passing train?
  •  
  • uhhhhoh 3 years ago
    i just went and bought a pepsi
  •  
  • Jakub Toborek 3 years ago
    I just had a seizure.
  • PEIKA plus 3 years ago
    I just saw a poltergiest
  •  
  • doriansky 3 years ago
    i thinky
    it's a scanner from minority report
    it's built to reagrange your molecules
    and taste buds
    soon everyone will be going crazy for RC Cola again
    mmm
    i think it's affecting me already
    the sound frequency to this vid is a bath
    mmm a bathtub of RC Cola
  •  
  • aaannnaaa 3 years ago
    are you serious?
  •  
  • Thommy Browne plus 3 years ago
    Have you seen any of the Pixelators?

    jasoneppink.com/pixelator/
  • Jake Lodwick 3 years ago
    not yet! beautiful! and I love the description:

    "Pixelator is an unauthorized on-going video art performance collaboration with the New York City Metropolitan Transit Authority, Clear Channel Communications, and its selected artists."
  • Patrick Moberg 3 years ago
    That is soooo neat!
  • Janie 3 years ago
    Wow.
  • andrea plus 3 years ago
    They are beautiful! I would SO MUCH rather see them than the crap that's actually shown there.
  • Ian Lucero plus 3 years ago
    an alternative is to use toilet paper rolls and wax paper in a shoe or bigger type of box.

    I thought that because these are used on LCD screens they should be called RE-Pixelators.

    vimeo.com/clip:134618
  •  
  • trp0 3 years ago
    Crap. We're in trouble. It's blipverts!

    en.wikipedia.org/wiki/Blipvert
  • dalas verdugo staff 3 years ago
    Brilliant call!
  • FuzzyDave 3 years ago
    dammit! Beat me to the Blipvert reference!
  • trp0 3 years ago
    Th-Th-Th-That's rr-rrrr-r-r-right. [hard to do a max headroom impression in text]
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  • brett 3 years ago
    sex sells?
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  • TheThinBuddha 3 years ago
    is it crazy subliminal advertising?.. does it make you want a pepsi ssoo much?
  •  
  • Blake Whitman staff 3 years ago
    that was actually reading your brain for consumer trends.
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  • TheThinBuddha 3 years ago
    i like the way they got the pepsi colours at the bottom.....
  •  
  • dalas verdugo staff 3 years ago
    Nick is such a model consumer.
  •  
  • lukkucairi 3 years ago
    GRL have been having their wicked way with these ads as well...

    antiadvertisingagency.com/wp-content/video/lightcriticism.mov
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  • charliesteadman 3 years ago
    When our TV would do that we'd smack it.
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  • Perez 3 years ago
    vimeo.com/clip:169402
  •  
  • Francis 3 years ago
    *stares in delight*
  • LCF 3 years ago
    pretty flashy things make me do that too *joins xFrancois* *tilts head slowly to one side*
  •  
  • Carleton 3 years ago
    thank you for ridiculing that for me before I got the chance to encounter one and possibly mistake it for something useful
  •  
  • victoria 3 years ago
    yucky what about people with epilepsy?
  •  
  • Reggie Watts plus 3 years ago
    Looks like we're in phase 4. More signs to come.
  •  
  • DelanoD 3 years ago
    It's like it pulls you in or something when you look at it
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  • Adam Holwerda 3 years ago
    I wonder what's on the other side...looking out?
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  • JMan 3 years ago
    I have a sudden urge to go buy Pepsi
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  • jchap (Jeremy Chapman) 3 years ago
    I don't know if everyone's noticed this already, but around 00:21 - look in the upper-right hand corner. it says Pepsi, and then it like fades out.
  •  
  • Sarah Kreczmer 3 years ago
    oh yeahhh i saw the pepsi at 00.21 how awesome. very bad but very awesome
  •  
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