This is what happens when conference sponsors like Ideablob (ideablob.com/) give out free little cartons of silly putty.

I hear this giggling coming down the hallway and Alex Hillman and Alex Rudloff turn the corner cracking up, and they just run over to the other side of the hall and sit down, cracking these bottles open.

We we're whispering because we we're right outside a session (which supposedly was one of the best that there was at blog orlando, but it's silly putty, who can resist?)