POV-Rose Media created this story helping launch a capital campaign for a new building, additional staff and facilities.

The Center needed to convey the importance of having an internationally recognized facility located at an academic health center in Rochester, NY.

We developed a multi-use program for the campaign launch event, regional events, and for use on the Wilmot Cancer Center web use. Patient stories are the focus, showing how research, education and clinical expertise come together to offer outstanding patient care.

The James P. Wilmot Cancer Center raised the tens of millions of dollars needed to complete its new building, and to hiring a world-class staff.

Produced by David Rose.

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