For Woods of Terror, their previous commercial was produced by the local TV station and failed to excite both them and their customers. Since their target demographic is horror and horror movie fans, we decided to create ads that felt like a really cool horror movie trailer, but only used real footage shot at their actual location – what people would see if they visited. The resulting commercials have been a resounding success – helping them reach their goals for growing Woods of Terror.
Shot with HV20/HV30 (with a few 7D shots degraded to match HV20)
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