Our task was to create a campaign to launch the „Thank You Milka” praliné, and give boost to all Milka Praliné products at the same time. We wanted to make saying „Thank you!” and „I love you!” personal and memorable, via an online campaign.

The Idea: Voice your feelings with the Milka Choir!

They sing personalised „I love you” and „Thank you” songs to your loved ones.
From the sayitwithmilka.hu website, you can send personalised „Thank you” and „I love you” music videos.
The video and the song is personalized, because the choir always addresses your loved one in the song, by his/her name.