Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy â itâs a force of nature. The :60 cinema version of "Footsteps" started airing Dec. 9th, while a :30 cut-down broke on television Dec. 3rd.
The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit â chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankindâs natural and technological development â before arriving at the final stage: automotive evolution. Here, we realize what weâve been chasing â automotive technology advanced to its pinnacle: the Audi R8.
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