As the business sector and policy makers at both the national and local level incorporate the value of nature into decision-making, they are faced with the challenge and opportunity of raising awareness of this concept amongst citizens and consumers. Professionals from advertising, the media and the NGO sector explore how to communicate the value of nature using channels from film, advertising and journalism to social media. This session also includes the screening of the winner of the social cause category of the MOFILM Awards. The TEEB 4 me website, designed around social media channels, is available at teeb4me.com.

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