This is the eleventh of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.
The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection introduces the four kinds of stakeholders (fanatics, attentives, browsers, and inattentives), and outlines the very different outrage management goals for each.
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