Delivered on Saturday, January 15, 2011
ProductCamp 6 | Austin, TX

Before you dismiss this as outlandish and ridiculous – think for a second. To build a successful venture, drug dealers must design their business and develop their products in the same ways legitimate businesses do. Drug dealers, like marketers, must address issues ranging from Launching New Products to Customer Acquisition Strategies to Brand Dilution to Procurement. In this session, you'll learn vital and actionable marketing insights from a most unlikely source, drug dealers.

John Moore is a former "drug" dealer. For eight years he worked as a retail marketer with Starbucks Coffee selling an addictive drug, caffeine. These days, John leads Brand Autopsy, a marketing firm that consults with businesses aspiring to become a beloved brand. USA Today, Best Buy, Kraft, Little Caesars, and the Word of Mouth Marketing Association have all benefited from John's past experience as a "drug" dealer.


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