This is the first of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.
The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection outlines the fundamental distinction between a risk's "hazard" (how much harm it's likely to do) and its "outrage" (how upset it's likely to make people). The selection emphasizes that both hazard perception and hazard response result more from outrage than from hazard.
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