I came out from short-lived book trailer retirment when a publishing house gave me carte blanche to promote their self-help book for the undead. I had never attended a flash mob before but I liked the idea of staging my own. I just needed 100 flexible people who liked gauze. Fortunately, a well-timed New York Times write-up quoted our invite, which read, “Bring a Yoga Mat, Dress Like a Zombie” ...we had no idea how many real zombies would attend.

...you can also watch the behind-the-scenes Boing Boing TV spot: vimeo.com/18981690

...and visit wishnow.com for even more...