Claynation, a global campaign for Land Rover, directed by Peter Sluszka, was created using clay and many skilled hands to morph and mold an ever-changing landscape. The Claynation campaign of broadcast, print ads and digital was designed, fabricated and shot over the course of 5 months at the DUMBO stage. The spot used roughly 1.5 tons of clay, with animators brought in from across the country that specialized in claymation animation.

The Land Rover car used in the spot, the only non-clay element in the spot, was dissected, modeled and printed out on a 3D printer. The car, once assembled, functioned realistically from the steering, doors, to the practical headlights. In the campaign, the car is seen driving through many clay environments, with every frame morphed and manipulated, to create the seamless journey from cities to mountains and beyond.

Director: Peter Sluszka
Executive Producer: Michael Feder
Producer: Greg Bedard, Zack Kortright
Stop Motion Producer: Joel Kretschman

Director of Photography: Ivan Abel
Motion Control Operator: Richard Coppola
Gaffer: Michael Yetter
Best Boy: Nate Cocca-Bates, Jarrod Kloiber
Key Grip: Joe Mandeville
2nd Grip: Meno Payne, Charlie Wing
Swing: Jonah Vigil
Art Director: Ben Kress
Fabrication: Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen
Sculptors: Ben Kress, Michael Lawrence
Animators: Teresa Drilling,Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle
Assistant Animators: Connie Chan, Matt Christensen
Production Assistants: Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris
Lead Compositor: Andrew Macfarlane
Compositors: John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch
Storyboard Artists: David Zung, Connie Chan
Designer/Styleframes: Tavet Gillson
Editor: Anita Chao

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