We live in such a throw away culture. With products ,particularly in fashion, having shorter and shorter shelf lifes. Its no wonder that we take clothes for granted and barely think about how they are made and where they come from. So it would seem a very hard challenge to make an audience not just acknowledge a viral about clothes but to become advocates of the viral and brand ideologies too. In fact we could use this to our advantage. Essentially the more we take something for granted the more we notice it when its gone. This became the main concept for my viral.

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