We proposed, concepted and directed the piece to support one of Red Bull's most established pieces of brand building activity.
The short captured the creative magic of entries past and present, using beautiful 3D modeling and animation to show the unlimited possibilities resulting from the artistic transformation of a simple Red Bull can. The content went on to feature in the Global campaign.
The Art of Can contest celebrates what a creative mind can do with the body of the Red Bull can, culminating in a prestigious exhibition in each country showcasing ingenious pieces of art produced by consumers and artists. Our film, created from individual pieces of art created in 3D and then animated into a short story, was designed to inspire entries and attendance at those special art events. The short film was shown in galleries and art spaces and the creative featured in the global marketing campaigns around the world.
This is one of a range of specialist online communications projects being created this year for the global Red Bull team.
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