This is Tricia’s true story about how early conversations on life and death issues eliminated a lot of pain for her and her family. Patients shouldn’t have to suffer while their loved ones talk about end of life issues during a crisis.

POV-Rose Media created these TV spots, webisodes, and longer form stories for Excellus Blue Cross Blue Shield to educate people about the value in having difficult conversations early, and the likely challenges you’ll face if you don’t.

We leveraged video for multi-use in the campaign — for broadcast, DVD, and use on the Compassion and Support website. People’s true stories are the focus, showing the importance of Advance Care Planning.

David Rose, Producer. Jeffrey Mead, Director/DP.

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