KNBR/Giants TV Commercial. January 2011. Directed by Skott Bennett. Audio by Tony Rhein, Shannon Koehler.

No budget. No footage. No time.

Those were the constraints put on me when I started this project. Usually we (KNBR) would hire an outside agency to create a TV spot, but in December of 2010 we found ourselves with some airtime to fill with a commercial that, well, didn't exist. I used Adobe AfterEffects CS5 to build an animated typography piece around a great on-air promo that the KNBR production team (Tony Rhein and Shannon Koehler) had put together.

In some ways, the limitations on this project ended up being its strengths. Because we did this in-house and used audio that was already running on KNBR, it ended up looking like KNBR sounds. The personality of the station comes through. Even with no budget, no footage and no time.

Skott Bennett
KNBR Art Director

BROADCAST ON Comcast SportsNet, KTVU and KICU.