This clip for Nigerian rap star Jay Ru is essentially music video tourism, highlighting some locations that have rarely, if ever been seen in a music video. Despite the exotic locale, much of what you see is the far-reaching influence of U.S. hip-hop: The sound and the actions and the styles — and even some of the stereotypical material trappings, like fancy cars and bling — are all exactly what you'd expect from any up-and-coming rapper. Check out Nigeria’s next rap superstar Jay Ru in his new video “Big Boi Anthem” off his Nero Records debut album in stores and online now. Jay Ru also received two Channel O Award nominations for Most Gifted Hip-Hop and Most Gifted New Comer.

Director: Rock Jacobs
Producer: Giovani Hidalgo
D.P.: Brian Garbellini
Editor: Giovani Hidalgo
Colorist: Laura Jans
Label: Nero Records

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