Added to motion typography channel

Thanks Marco!

A pretty nice video, though the style is getting a bit ubiquitous nowadays, it's a nice way to get a message across.

It's a lot of opinions though, I'm sure there's loads of products that 'equal needs' and are still innovative, and have only a very tiny market share.

Neither does functionality always equal satisfaction, especially aesthetic satisfaction. For example; the Fiat Multipla is still hideous though it's the only car with a functionality of 6 seats in a small 5-door car.

A very nice idea to express a designer's feelings on design, it'd be nice if every designer gave their opinion on design in a small vid like this.

Oh, and YAY for 42!

Indeed there are a lot of opinions in my video, but the bottom line is that I think a lot of everyday products could be way better if we start looking at the the true needs of customers, and focus less on incorporating the latest premature technologies.

It may be cliché, but how many good remote controls do we have nowadays? Does a remote really need, 42 buttons? :-)

Cheers

You need not address the designers as much as you need address the rest of the corporate body. How many companies can you name that the Industrial Design department gets the final say on all major design decisions? Or that get the necessary time and funding to fully work out a product? Maybe the remote design is proposed to have 6 buttons, and a beautiful GUI, but then marketing says that more buttons = more selling points. Or maybe the cost is just too great and the product needs to go out yesterday. These are variables often beyond the control of the designer - We need to address the key decision makers and the industry as a whole.

Good work tho - Keep it up!

I tend to agree on your vision Rob, however I think that it could also be a selling point for marketeers, to create products that actually equal needs and satisfy customers. In the case of Apple, they tend to push the boundaries, for example with their iPhone or Unibody, without sacrificing the functionality or experience of the product.
While at the same time companies like Nokia and Samsung are pushing premature products by the dozen, and still losing market share.
I wish more companies would change their strategies and start supporting designers to do good work.

Thanks for the feedback, its interesting food for thought.