Our first work for Fox Television in the USA; we were asked to provide a creative flourish to mark The Simpsons 20th anniversary celebrations taking place at MIPCOM 2009 in Cannes.
Our brief centred on the keynote creative speech given by series creator Matt Groening in front of a gathering of 500 TV delegates from around the world at the Cannes Palais des Festivals.
Our solution was twofold: The keynote creative speech saw a spectacular life size hologram of Homer Simpson walk onto stage to deliver a specially scripted piece that was tailored specifically to the situation and the audience. The animators of the actual TV show provided a custom animation to make this a never to be repeated spectacle.
A day later Matt Groening was to be presented with a MIPCOM award to recognise his creative genius at a dinner given at the Carlton Hotel on la Croisette. Here we delivered a mapped building projection on the front of the hotel as the guests arrived.
The projection was unique in that the footage interacted with the building’s features. Donuts and Duff Beer cans cascaded from the roof to bounce off balconies on the way down and then gather in a heap at the foot of the building. Meanwhile the series characters appeared in the windows of the hotel itself in myriad ways e.g. Homer strangling Bart or Lisa playing saxophone.
This was not a communications brief so the results are only in the expression of satisfaction of a job well done from our clients; which in this case were without equal, as you will see if you watch the clip of the Homer hologram.
Matt Groening personally thanks Beatwax after the end of the keynote creative speech.
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