Client: WeSC (We are the Superlative Conspiracy).
Brief: Connect WeSC to music and/or art.
Opportunity area: People upload a lot more photos then videos online because the process is too long and complicated. So how might we create a tool to lower the bar so that people can share and collaborate in the art of the video?
Big Idea: The 3-second-application.
Solution: The “3 Second” application is a creative tool that allows you to film for 3 seconds at the time. Upload it to an album and the clip gets added in a timeline so that all the 3-second clips in one album will be showed as one movie.
Why 3 seconds? We choose 3 seconds because it’s short enough to make anything you shoot look interesting. 3 seconds can inspire you to really be creative or to just shoot anything fun that happens around you.
Results: The campaign was bought by the client and will be executed in near future.
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