colette.fr
This is a project called “How to Tie a Tie Version Francaise”, starring Aurelie Claudel and Julia Frauche and it was shot by Francesco Carrozzini. It’s a really funny film – two French models being taught how to tie a tie by a photographer, which we made specially for this installation. The inspiration is that, when you arrive in Paris, customers are going to ask, “How do you tie a tie?” so this is a very funny exploration of how you do that when there’s a language barrier. You’re trying to say things like “Put the small end through the hole.” It’s very hard process to describe with words only. The film is on the Colette website.

Descriptive text found here:
gearpatrol.com/blog/2011/01/25/interview-60-minutes-with-alexander-olch/
Web site:
colette.fr