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Produced by Grant & George for etnies, this three part series was created to showcase the etnies culture and gain growth within a product category that is based around 2010 trends of slimmer silhouettes, low key branding and Californian influences. It features professional surfer Ellis Ericson going through a day in his life. From his early morning longboard session, to riding his hand built track bike, to searching out throaty barrels on Sydney's Northern Beaches.
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