Part of an award-winning series of web-based videos produced for USC in 2008, this advertisement infuses verite documentary storytelling with a strong marketing message. In this ad, we profile Dr. Humayan and one of his patient participants in USC Doheny Artificial Retinal Implant program. Ad agency Swanson Russel hired Vox Pop to bring this groundbreaking research to a larger market. Bronze Telly Award, 2009. doctorsofusc.com/node/125439

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