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Antena 3 TV was looking for a rebranding, and commissioned TOCH Studio for some conceptual proposals.

We accepted its kind invitation, and decided to create a rebranding matching the new spirit of the TV Channel. We produced two lines. First, and our recommendation, a line centered in the concept 'Reinventing TV'. We also cleaned up slightly its logo, and made a connection between its brand color spectrum and a typical, old-fashioned TV Test Card, using the bumpers to change from an initial 2D to real 3D renovation. In our second proposal, we turned its logo inside down! We kept the logo counter, the aperture, and made a transformation to a kind of hole, a magic mirror, under the concept umbrella: 'A New Window'.

Unfortunately (for us) Antena 3 did not count with our proposals, but we were extremely happy with the ride and the results, so we would like to share them with you because some works do not deserve to be lost in oblivion.

Director.
Tavo
Art direction.
Tavo
Motion Graphics.
Juanma Mota, Per Christian
Music.
Bcnsound
Client.
Antena 3

Credits

Likes

  • Kultnation plus 1 year ago
    Lovely!
  •  
  • Tony Zagoraios plus 1 year ago
    So nice...//
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  • PCZ 1 year ago
    Great!
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  • gavin shapiro plus 1 year ago
    This is excellent
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  • facu samman 1 year ago
    yhea¡ demaciado bueno para verlo en la tele...
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  • RODERICK DE LEON 1 year ago
    wow hermoso :)
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  • melocottona 1 year ago
    me encantaaaaa
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  • Damianos 1 year ago
    SUPER ! Juicy colors! Great work!
  •  
  • erwan manchec 1 year ago
    Published on bewaremag.com
  • Toch Studio plus 1 year ago
    very thanks erwan for the post :)
  •  
  • Toch Studio plus 1 year ago
    thanks to all for the support!! :D we are very pleased to know that you like the video
    you can see the other jobs in our new web toch.tv
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  • Lukasz Pason plus 1 year ago
    Lame... They totally should of used this!!
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  • Dimo Trifonov 1 year ago
    so soft,clean and fresh!
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  • Carlos Gálvez 1 year ago
    Genial identidad. Mucho mejor que la inexplicable 'Pone' que están usando. Si hubiera salñido adelante tendrían la mejor identidad de la televisión española.
    Enhorabuena!
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  • luis Rojas Barreto 1 year ago
    Buenaaa !
  •  
  • Kitchhock plus 1 year ago
    so great!
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  • Miquel Reina 11 months ago
    Aún no entiendo como no han escogido vuestra propuesta, es mucho mejor que la que han aplicado finalmente...
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  • Byron Slaybaugh plus 10 months ago
    Beautiful work. Added to vimeo.com/channels/designinspire
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  • Handel Eugene plus 9 months ago
    Very Cool Animation?
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  • Newgramm 8 months ago
    acojonante.. como siempre! felicidades de nuevo!
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  • Rocketpanda plus 7 months ago
    I like this one better than all the other videos you have posted, I don't know why... maybe it's the sleekness or the softness or maybe it's the great sense in the composition...! Kudos!!!
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  • Ashraf meer 7 months ago
    excellent interpretation of the brief
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  • P A L I S 5 months ago
    i love this branding!!!! it's so nice!
  •  
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  • Uploaded Mon January 31, 2011
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