The Product Messenger - Go To Market - Part 1. Strategy

This is a vlog on the go to market process. This is Part 1. Strategy. In this video I present a metaphor for the go to market and product launch process. My primary audience is product marketers and senior management in the software, online services (SAAS) and online advertising space. You can find more info on my blog at: theproductmessenger.blogspot.com

This video was shot in AVCHD on a Panasonic FZ35 but rendered to mpeg 2 for editing. The sound was recorded using a Rode NTG-2 shotgun mic on a boom recorded to a Zoom H4 digital recorder in 24 bit wav format.