Party as a sport is born. Collect points in real partys by doing crazy stunts and the PPA (Party Pro Association) juges will give you bronze, silver or gold medals. Each medal has a unique code.
Online, the more you post content, you comment, or you you tweet, the more you accumulate points. But the main points are given by the uniques codes of the medals collected in one of the 25 partys of the circuit.
The more you cumulate points, more chances you have to be selected in the Quebec delegation.
Each year the winners flight to represent Québec in internationals capitals and try to make us proud.
See the video of Prague as an exemple.
Ad Agency: Cossette Montreal
Creative Direction: Jonathan Rouxel
Art Direction: Jonathan Rouxel, Sacha Ouimet
Copywriting: Neil Frisby, Mariou Aubin
Project Manager: Sandie Rotgé
Technical Director: Nicolas Houle
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