Clemson University needed a new fundraising video for alumni outreach, and we offered a unique approach that paid off big time. Rather than the standard plea for donations, we produced a short film that carried viewers through the storied history of the university, tying the story of their beloved founder to the aspiring students of today and tomorrow. There was no hard sell approach, but simply a powerful message that conveyed the emotional and historical satisfaction of giving to the university.
Together, these projects helped contribute to a record-setting year in which Clemson received $113.9 million in private gifts! They liked our work so much that they asked us to expand the film to a much longer documentary, incorporating expert interviews with historical documents exploring the founder’s life. “Thomas Green Clemson: A Life & Legacy” eventually aired on PBS.
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